Technological innovation and an experience-first approach have always been at the forefront of our strategy – in terms of back-end platform development and games creation alike. The recent launch of the Virtual 3D Race series leveraged this unique combination to become one of the most successful yet for ODDGAME, utilising our very latest platform engagement features to make the most of the game’s ground-breaking mechanic.
With the unique tokens feature, players earn tokens as they play, at no extra cost. The combination of the innovative token feature and the ability to use those tokens at any time across the series quickly grabbed the attention of players.
However, it is the technology behind the scenes that has empowered operators to maximise the engagement and retention value of these features. Leveraging ODDGAME’s newest engagement tool, Player Journey, operators had the opportunity to interact with players in real time at key points during their Virtual 3D Race experience, with the goal of turning initial interest into long-term brand loyalty.
A central component of ODDGAME’s Engagement Centre, Player Journey gives operators everything they need to create multi-stage journeys to engage with the player at crucial points, guiding players towards specific goals in real time. Built around an intuitive WYSIWYG canvas, Player Journey can create journeys that support both real-time, online events and offline interactions.
With Player Journey, ODDGAME is continuing to ensure operators stay ahead of the curve on engagement – and with the success of Virtual 3D Race, operators can expect to see more successful examples of combining product and platform engagement features. In terms of the maximising opportunities for real-time player engagement, in many ways, the journey is just beginning.